Definitive Guide to B2B Reviews

84% of B2B buyers seek input from their peers, and third-party reviews are the most authentic and scalable way to give them what they want. Download our free ebook today for everything you need to know to build a five-star review program.

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“We have shifted from a world where brands talk and people listen, to where customers talk and prospects listen. That’s why we work closely with TrustRadius.”

Chandar – Marketo Rs

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“Our prospects are looking for real-world reviews without vendor bias. TrustRadius delivers an authentic, dynamic and impactful customer voice platform.”

Shanel – Alienvault Rs

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“I’ve never seen a program like this so thoroughly embraced by a sales team. From awareness to objection handling to closing deals, it delivers a very powerful ROI.”

Russ – Trendkite Rs

The most trusted content, right at your fingertips

The B2B world has changed. Today, technology buyers conduct extensive independent research before they engage with vendors. Wary of marketing messages and sales spin, they are turning to peers as their most trusted resource in the buying process.

Your users are already sharing insights and telling your story in their own words. And your prospects are listening, whether or not you tap into the conversation. It’s time to activate your customers at scale, and start talking to your buyers through the voice of their peers.

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ratings and reviews
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technology vendors
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buyers each month
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Influence buyers

Ensure your prospects find impactful peer insights when searching online.

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Scale proof

Create an evergreen library of diverse, in-depth, authentic customer content.

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Boost demand

Increase conversion in your marketing channels with third-party evidence.

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Accelerate sales

Improve outreach, handle objections and win deals with unbiased reviews.

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