Bertrand Hazard

Bertrand Hazard was previously the VP of Marketing at TrustRadius. He has over 15 years of experience in product marketing, demand generation, brand and community efforts. Before TrustRadius, Bertrand held leadership roles at Solarwinds, Troux Technologies, Universal Weather & Aviation and NetIQ. He has a Diplome d'Etudes Superieures Europeennes de Management from CESEM Mediterranee in Marseilles, France, and a bachelor of arts degree from Middlesex University in London.

Success Story: Gainsight + TrustRadius

Customer reviews are extremely valuable to Gainsight. Our sales reps use them in competitive deals as a social proof point. It saves us a lot of time and, most importantly, accelerates deal cycles. Lauren Olerich, Director of Demand & Customer Marketing, Gainsight Customer Gainsight is a customer success solution that helps businesses reduce churn, increase …

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How Gainsight Uses TrustRadius to Accelerate Their Deal Cycles

Lauren Olerich is the Director of Demand & Customer Marketing at Gainsight, a customer success SaaS platform for B2B enterprises. She talks about how they are using reviews to accelerate deal cycles and manage requests for references. She also gives us insights into their quarterly goals for reviews and ratings, plus how their sales reps used the reviews in competitive deal cycles as a social …

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Success Story: Marketo + TrustRadius

TrustRadius has allowed us to accumulate reviews at a faster pace by going beyond our traditional customer advocates, leverage the rich user insights to drive continuous improvement and accelerate deal cycles. Stephanie Roodhouse, Director of Customer Marketing, Marketo Customer Marketo is a marketing platform that serves a diverse range of SMB and enterprise clients. When there was …

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How Marketo Uses Reviews To Amplify the Voice of Their Customers

Marketo’s Stephanie Roodhouse, director of customer marketing, and Katie Pope, senior customer marketing specialist, share why the marketing automation platform chose to focus on review sites in 2015. They also discuss how Marketo is currently leveraging and benefiting from the TrustRadius Review Acceleration Program, plus their plans for expanding the initiative in 2016. Why did Marketo choose to focus on review sites …

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How Tealium Created a Best-in-Class Review Program With TrustRadius

We recently spoke with Erik Bratt, VP of Content Strategy at Tealium, about how they partnered with TrustRadius to build and capitalize on social proof in the form of user reviews. Tealium is a leader in enterprise tag management and real-time customer data solutions, helping customers simplify the management of technology and data so they drive …

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