Brianna Barcena

Brianna Barcena is a Content Specialist at TrustRadius. When she's not in the office, she enjoys reading, watching a good historical drama, doing yoga, and going on adventures with her dog, Deeks.

how millennials buy software

How Many Millennials Does it Take to Buy Software?

The 2019 B2B Buying Disconnect No, this isn’t some kind of lightbulb joke. What do today’s software buyers really look like? In short, there are more millennials involved than you might think. In the new 2019 B2B Buying Disconnect report, we gained insights from 712 buyers and 229 vendor representatives to understand perspectives on both …

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oracle mbx

Oracle BMX: Best inside track into what matters – customers!

Quality time with clients is important, but ensuring that you create a space for clients where you’re proving value is what makes it a win for everyone. Oracle leads the space in connecting with their clients, and one great example of that is Oracle MBX. This event provides relevant, valuable content for their clients and …

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millennial b2b buyer

Millennial B2B Buyers: What you need to know about the new wave of decision makers

When you hear the word “millennial,” the first image that comes to mind is often a 22-year-old college student glued to their cell phone and procrastinating doing something important. Ten years ago, your idea might have been fairly accurate, but millennials are growing into working adults with a unique mindset and outlook on how to …

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