Caitlin Jordan

Caitlin Jordan is Senior Manager of Demand Generation at TrustRadius. She has a passion for conversion and believes that every piece of content, every email, phone call, web page, and advertisement you produce tells a story about your company and products — so you better make it a good one. When not in the office, Caitlin is on a quest for the best book, prettiest beach, and tastiest queso she can find. Oh, and she loves the Oxford comma.

TrustRadius clock ticking on sales cycle

Top 5 Things That Slow Down B2B Sales (and How Effective Marketers Speed Them Up)

B2B sales can feel like a slog. In our recent survey of business technology professionals working in marketing or sales, 57% of respondents said the average deal cycle for their flagship product takes at least 3 months. 18% of respondents reported a much longer deal cycle, ranging from 9 months to over a year. Only …

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How to Find Your Customer Review Superhero

Reaching and influencing B2B buyers isn’t easy. More and more, buyers demand X-ray vision before they consider purchasing a product. They want to know everything about your products. They want to know how they work, use cases for different teams, product shortcomings, and customer experience. Most importantly, according to our research, they no longer trust …

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