Emily Sue Tomac

Emily Sue Tomac is Research Manager at TrustRadius, where she studies reviews, the buying process, and buyers themselves. Her research aims to arm people buying software at work with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how software is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

Dear B2B Tech Marketers, Your Marketing Tactics Suck—Here’s Why

The buyer’s journey and customer experience are trendy topics, and for good reason. Vendors want to fix their leaky sales funnels. They’re tightening up their marketing and sales pipelines to increase conversion rates at every stage. They’re trying harder to sell in a way that meets the needs and preferences of their customers. This customer-centric …

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low-star rating

Missing Stars: 3 Cool Examples of Reviews in Marketing that Tackle a Less-Than-Perfect Star Rating Head-On

We know you want to put your best foot forward with your marketing strategy, especially when it comes to advertising. Ads can be expensive to create and promote. And who doesn’t want to make a good first impression? But we live in a world of information overload, where trust is at an all-time low. Ads …

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ROI of reviews | TrustRadius

The ROI of Reviews for B2B Demand Gen Professionals

The ROI of Reviews You’re reading this article because you work at a B2B tech company and you want to justify your investment in reviews. You might want to know how to measure the success of a review program you already have in place. Or, you might be trying to decide if a review program …

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B2B review influence

How Do Reviews Influence B2B Buyers?

In the last few years, studies from Northwestern University’s Spiegel Research Center, the Pew Research Center, Bazaarvoice, the Better Business Bureau, and others have shown the influence of online reviews on consumer purchases. The gist: most consumers check reviews before making a purchase, and reviews influence what they decide to buy, who they buy it …

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Building a Strong Brand Through Authentic Advocacy

For a bulletproof brand, authenticity matters Building a brand is not about coming up with the perfect tagline or messaging. It is about creating unique and repeatable experiences that resonate with your target market. It’s the substance of what you have to offer, how you do business, and how others relate to you. Your brand …

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