All posts by Julie Neumann

Julie Neumann is the Director of Content Marketing at TrustRadius, where she focuses on educating and engaging our vendors. A journalist turned tech marketer, she has built programs at Yahoo!, MapMyFitness, Bigcommerce, Clearhead and more. Julie has an MA in journalism from the University of Texas and a BA in English and Economics from Vanderbilt University.
TrustRadius Announces 2018 Top Rated Awards For 21 Categories

TrustRadius Announces 2018 Top Rated Awards for 21 Categories

Congratulations to the latest round of 2018 Top Rated winners! This quarter we covered 21 categories, including ecommerce platforms, help desk software and analytics tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Visit the following posts for a full list of the 2018 Top Rated vendors in each category: Contact Center Software Customer Success Management Software Ecommerce Platforms Email Marketing Software Enterprise Resource Planning…

Read More
The B2B Buying Disconnect: Year-over-year Trends Show Vendors Need To Spin Less To Sell More

The B2B Buying Disconnect: Year-over-year trends show vendors need to spin less to sell more

We are excited to release the 2018 B2B Buying Disconnect, our second annual report on the evolving relationship between technology buyers and vendors. In 2017, we focused on identifying the gaps between buyers and vendors, and discovered that vendors were not providing the resources and information their buyers wanted. This year, we took a closer look at buyer priorities, as well as the specific tactics that impact vendor trustworthiness and influence. Over 650 buyers and vendors took aligning surveys on the B2B purchasing process that covered how buyers make purchasing decisions, what information sources buyers use and trust, what information…

Read More
TrustRadius Announces 2018 Top Rated Awards For 24 Categories

TrustRadius Announces 2018 Top Rated Awards for 24 Categories

Congratulations to the first group of 2018 Top Rated winners! This quarter we covered 24 categories, including Business Intelligence, Customer Relationship Management and Marketing Automation. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Visit the following posts for a full list of 2018 Top Rated vendors in each category: A/B Testing & Personalization Tools Accounting, Tax & Budgeting Software Business Intelligence Tools  Business Process Management…

Read More
QuickBase, Marketo & Blackbaud On The Power Of Reviews In Advocacy

QuickBase, Marketo & Blackbaud on the Power of Reviews in Advocacy

On the second day of Advocamp 2017, three TrustRadius customers joined our CEO Vinay Bhagat on the main stage to discuss reviews in advocacy. Davin Wilfrid from QuickBase, Julie Perino from Marketo and Michael Beahm from Blackbaud shared how reviews have been key to getting their customers on the record authentically and at scale. They also touched on how reviews have made an impact beyond marketing, which was a major theme of the conference. Here are some of the most impactful quotes from our panelists, as well as the full video of our session. Building Better Advocacy Reviews have helped…

Read More
SAP’s SVP Marketing On How Customers Are Redefining Brand & Buying

SAP’s SVP Marketing on How Customers Are Redefining Brand & Buying

Vivek Bapat is SVP of Global Marketing Strategy and Thought Leadership at SAP. He recently sat down with us to discuss the changing buyer’s journey and rise of customer voice in enterprise. Tell us about your role at SAP. I am the head of global marketing strategy for SAP, and I also run our thought leadership program under the banner of The Digitalist. So understanding our customer’s voice and how it rolls up into market and customer insights is critical. Good marketers know that a brand is all about the perception a customer has about you in their hearts and…

Read More
Advocamp Preview: How Reviews Can Transform Advocacy

Advocamp Preview: How Reviews Can Transform Advocacy

We can’t wait to sit around the campfire and meet our fellow customer fanatics Dec. 6-8 at Advocamp! We’re also excited to share the main stage with three of our customers on Thursday, Dec. 7, at 9:25 AM. Julie Perino from Marketo, Michael Beahm from Blackbaud and Davin Wilfrid from QuickBase will discuss how they have successfully used reviews to scale in-depth customer content, increase authenticity and drive results across the entire organization. We wanted to introduce you to our panelists and give you a preview of what they’ll share during our session on How Reviews Can Transform Advocacy. If…

Read More
Authenticity Is The Future: Oracle CCO On The Evolving Role Of Customers In Enterprise

Authenticity Is the Future: Oracle CCO on the evolving role of customers in enterprise

Jeb Dasteel is the Chief Customer Officer at Oracle and co-author, with Craig LeGrande and Amir Hartman, of Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution. We talked to Jeb about what it means to be customer-centric and how Oracle is embracing customer voice as a strategic advantage. Tell us about your role at Oracle. When I was named Chief Customer Officer at Oracle, I literally didn’t know anybody else that had that title. I came to Oracle in 1998, and in late 2004, I was asked to take on the task of driving…

Read More
CMO Inflect: 5 Key Takeaways On Marketing With Art And Science

CMO Inflect: 5 key takeaways on marketing with art and science

On Sept. 21, over 350 marketing executives gathered at the Computer History Museum for TiE Silicon Valley's CMO Inflect. The event focused on balancing the art and the science of marketing as the buyer’s journey continues to change at a rapid pace. “While the science is helping us be more precise, there is going to be a resurgence in the art of marketing,” said Manish Gupta, conference chair and CMO at Redis Labs. “That emotive aspect of the company needs to be led by the CMO across the board.” In almost every session, two themes rose to the top as key…

Read More