All posts by Julie Neumann

Julie Neumann is the Director of Content Marketing at TrustRadius, where she focuses on educating and engaging our vendors. A journalist turned tech marketer, she has built programs at Yahoo!, MapMyFitness, Bigcommerce, Clearhead and more. Julie has an MA in journalism from the University of Texas and a BA in English and Economics from Vanderbilt University.
Lifesize CMO On Customer Obsession & Building A Brand Buyers Love

Lifesize CMO on Customer Obsession & Building a Brand Buyers Love

Tiffany Nels is the CMO of Lifesize, a video conferencing solution that has evolved from hardware-focused company to a robust cloud-based platform. We recently talked to Tiffany about the importance of customers in building a powerful brand. What is the role of customers and customer voice at Lifesize? One of our core values at Lifesize is to “Lead with Customer Obsession,” to focus maniacally on our customers. When companies talk about customers from a cultural perspective, it’s usually about customer success and support. But that lens is too narrow — every single part of your business needs to exhibit customer…

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What Bill Macaitis Learned About Customer Voice At Slack, Zendesk & Salesforce

What Bill Macaitis Learned About Customer Voice at Slack, Zendesk & Salesforce

Bill Macaitis has led marketing at some of B2B technology’s most iconic and fastest growing companies, including Slack, Zendesk and Salesforce. He also recently became an advisor at TrustRadius. We sat down with Bill to discuss the new customer voice imperative and why he joined the TrustRadius team. How have you seen the role of customers and the customer voice evolve in the tech space? If you look back through history, the successful companies are always ones that have embraced a customer-centric approach. That being said, within the last 10 years we’ve seen this seminal moment where the voice of…

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TIBCO CMO Shares His Secret For Launching A Marketing Rocket Ship

TIBCO CMO Shares His Secret for Launching a Marketing Rocket Ship

Thomas Been, CMO of TIBCO, was recently named Marketing Executive of the Year by PR World Awards. We recently spoke to Thomas about the role customers play in his award-winning strategy.   Tell us about TIBCO and your role at the company. TIBCO provides businesses with connected intelligence. On one end, we allow businesses to connect their systems and get data they can use in their applications and processes. Then we enable them to use that data to augment their intelligence by putting insights into the hands of the right people, like business users or data scientists, and into the…

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Strategy Spotlight: How To Turn Your Customers Into A Powerful Asset

Strategy Spotlight: How to turn your customers into a powerful asset

Bill Lee is the founder of the Center for Customer Engagement, where he has built a community of top-tier corporations that includes Microsoft, Amazon Web Services, Salesforce, HubSpot and Oracle. We sat down with Bill to discuss how customers can become a valuable resource for today’s technology companies. Why do you view customer engagement as such an important driver of business growth? One of the most innovative areas in business today is finding ways to engage your customers that provide extraordinary value beyond just clearing their checks. Existing customers are helping to educate buyers as they make their purchasing decisions.…

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Announcing The 2017 TrustRadius Top Rated Winners

Announcing the 2017 TrustRadius Top Rated Winners

Today, we awarded the 2017 TrustRadius Top Rated badges to deserving vendors in 79 B2B software categories. Congratulations to the winners — your users love you! Vendors must be in the top tier of their category’s TrustMap to earn a Top Rated badge. Based solely on end-user data, Top Rated awards are unique in that they truly represent the voice of the customer. They are not influenced by analyst opinion, company size, site traffic, number of reviews or status as a TrustRadius customer. For more information on how the winning vendors are selected, visit our 2017 Top Rated selection criteria…

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Pragmatic Marketing Podcast On The B2B Buying Disconnect

Pragmatic Marketing Podcast on the B2B Buying Disconnect

Last week, research director Megan Headley joined Pragmatic Marketing’s Rebecca Kalogeris on the Pragmatic Live podcast to discuss The B2B Buying Disconnect, our landmark study on technology buyers and vendors. “There's been lots of studies that show B2B buyers are conducting more independent research than ever before, and are increasingly behaving like consumers,” explained Megan. “But there hadn't really been any research that looked at both buyers and vendors together. So how are vendors responding to these changes and are they missing out on any areas of opportunity?” In this episode, Megan and Rebecca deep dive into how buyers perceive…

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New Study: How Buyers Research Products And Where Vendors Are Falling Short

New Study: How buyers research products and where vendors are falling short

We are excited to unveil the findings from the 2017 TrustRadius Buyer-Vendor Survey in our landmark study The B2B Buying Disconnect. Designed to identify gaps as well as opportunities in the B2B purchasing process, we had over 600 technology buyers and vendors take aligning surveys. The results confirmed that the buyer’s journey has indeed changed, but vendors aren’t keeping up. Despite a trend toward independent research, 60% of buyers considered their vendor influential in the purchasing process. Yet buyers also take information from vendors with a grain of salt — 58% did not believe claims made by the vendor they…

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Introducing TrustQuotes For Web

Introducing TrustQuotes for Web

Today, we are excited to officially launch TrustQuotes for Web. Marketers can now customize and dynamically syndicate TrustRadius review excerpts, right from within the vendor portal, no coding required.    By adding third-party social proof to their key site and landing pages, our customers have dramatically improved conversion rates and lead quality. A few success stories include: AlienVault increased conversion by 35% on their pricing request page and 43% on their most popular organic search page TrendKite had a 26% conversion lift on their demo request page and a 14% lift on their competitive PPC landing pages Blackbaud doubled the conversion rate on…

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