All posts by Julie Neumann

Julie Neumann is the Director of Content Marketing at TrustRadius, where she focuses on educating and engaging our vendors. A journalist turned tech marketer, she has built programs at Yahoo!, MapMyFitness, Bigcommerce, Clearhead and more. Julie has an MA in journalism from the University of Texas and a BA in English and Economics from Vanderbilt University.
Authenticity Is The Future: Oracle CCO On The Evolving Role Of Customers In Enterprise

Authenticity is the Future: Oracle CCO on the evolving role of customers in enterprise

Jeb Dasteel is the Chief Customer Officer at Oracle and co-author, with Craig LeGrande and Amir Hartman, of Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution. We talked to Jeb about what it means to be customer-centric and how Oracle is embracing customer voice as a strategic advantage. Tell us about your role at Oracle. When I was named Chief Customer Officer at Oracle, I literally didn’t know anybody else that had that title. I came to Oracle in 1998, and in late 2004, I was asked to take on the task of driving…

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CMO Inflect: 5 Key Takeaways On Marketing With Art And Science

CMO Inflect: 5 key takeaways on marketing with art and science

On Sept. 21, over 350 marketing executives gathered at the Computer History Museum for TiE Silicon Valley's CMO Inflect. The event focused on balancing the art and the science of marketing as the buyer’s journey continues to change at a rapid pace. “While the science is helping us be more precise, there is going to be a resurgence in the art of marketing,” said Manish Gupta, conference chair and CMO at Redis Labs. “That emotive aspect of the company needs to be led by the CMO across the board.” In almost every session, two themes rose to the top as key…

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Coupa CMO On The Importance Of Customer Voice In A Peer-Bound World

Coupa CMO on the Importance of Customer Voice in a Peer-Bound World

Chandar Pattabhiram is the CMO of Coupa, a cloud-based spend management platform, and previously led marketing at Marketo and Badgeville. He will be on stage with our founder and CEO Vinay Bhagat, MapD CMO Grant Halloran and Gainsight CCO Allison Pickens at CMO Inflect on Sept. 21 for a session on Accelerating Growth With Your Customer’s Voice. We recently talked to Chandar about his unique perspective on leveraging customers and advocacy to drive marketing results.   As a marketing leader, how are you adapting to the change in B2B buying behavior? We used to live in a world where brands…

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New Guide: Everything You Need To Know To Launch A 5-star Review Program

New Guide: Everything you need to know to launch a 5-star review program

Marketing and selling B2B technology isn’t easy. Bill Macaitis, who has led marketing at Slack, Zendesk and Salesforce and is now a TrustRadius board advisor, coined a phrase that instantly resonated with our team: B2B is a tough beast. You’re not selling in one day, you’re selling over months. People have never done so much research, often times before they even reach out to you, and during that process they want to hear from real customers. To the extent you can provide that to them, you are going to build trust. And trust is key, especially for a SaaS company…

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Strategy Spotlight: How To Become Your Own Chief Listening Officer

Strategy Spotlight: How to become your own Chief Listening Officer

Bob London, founder and CEO of Chief Listening Officers, helps B2B companies develop marketing strategies by tuning in to their customers’ challenges and priorities. We sat down with Bob to discuss how vendors can capture the customer’s voice and put it to work in marketing and sales.   When did you realize the value in listening to customers? Over the past 20 years, I have worked with a lot of B2B technology companies as a marketing executive and outsourced CMO. When these companies would share their marketing and sales strategies with me, many of them were very confident that they…

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Lifesize CMO On Customer Obsession & Building A Brand Buyers Love

Lifesize CMO on Customer Obsession & Building a Brand Buyers Love

Tiffany Nels is the CMO of Lifesize, a video conferencing solution that has evolved from hardware-focused company to a robust cloud-based platform. We recently talked to Tiffany about the importance of customers in building a powerful brand. What is the role of customers and customer voice at Lifesize? One of our core values at Lifesize is to “Lead with Customer Obsession,” to focus maniacally on our customers. When companies talk about customers from a cultural perspective, it’s usually about customer success and support. But that lens is too narrow — every single part of your business needs to exhibit customer…

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What Bill Macaitis Learned About Customer Voice At Slack, Zendesk & Salesforce

What Bill Macaitis Learned About Customer Voice at Slack, Zendesk & Salesforce

Bill Macaitis has led marketing at some of B2B technology’s most iconic and fastest growing companies, including Slack, Zendesk and Salesforce. He also recently became an advisor at TrustRadius. We sat down with Bill to discuss the new customer voice imperative and why he joined the TrustRadius team. How have you seen the role of customers and the customer voice evolve in the tech space? If you look back through history, the successful companies are always ones that have embraced a customer-centric approach. That being said, within the last 10 years we’ve seen this seminal moment where the voice of…

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TIBCO CMO Shares His Secret For Launching A Marketing Rocket Ship

TIBCO CMO Shares His Secret for Launching a Marketing Rocket Ship

Thomas Been, CMO of TIBCO, was recently named Marketing Executive of the Year by PR World Awards. We recently spoke to Thomas about the role customers play in his award-winning strategy.   Tell us about TIBCO and your role at the company. TIBCO provides businesses with connected intelligence. On one end, we allow businesses to connect their systems and get data they can use in their applications and processes. Then we enable them to use that data to augment their intelligence by putting insights into the hands of the right people, like business users or data scientists, and into the…

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