Megan Headley

Megan is the Research Director at TrustRadius. Her mission is to ensure we gather the highest quality data from authenticated reviewers, and provide useful curated reports for prospective software buyers. Prior to joining TrustRadius, Megan was Director of Sales and Marketing at a media company. She holds MA degrees in Journalism and Latin American Studies from the University of Texas.

74% of Buyers Don’t Like Your Messaging — Here’s How to Fix It

If you work in tech marketing, you have probably also researched or purchased marketing tech for your company. So you might be familiar with this experience: “I can read the entire website of a software company and still have no clue what their products actually do.” This quote came from our latest Software Buyer Poll. …

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Case Studies vs. User Reviews: Frenemies or 1+1=3?

Sitting at the juncture of B2B buyers and vendors, we hear a spectrum of opinions — often contradictory — about vendor-produced case studies. In our recent survey of TrustRadius users, some of the most vocal buyers said things like: “Case studies are all fairy tales” and “propaganda,” full of “sales spin” or even “fabricated.” Yet …

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positive impact negative reviews

The Positive Impact of Negative Feedback in Reviews

With so much riding on their technology stack, B2B buyers need to have a good understanding of a product’s shortcomings before they purchase it. But buyers know that vendors usually aren’t forthcoming about their product’s limitations. To make sure they’re getting the full picture, buyers go straight to end-users instead, tapping into their personal network …

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How to Choose the Right B2B Review Site

As reviews become an increasingly important part of the B2B buyer’s journey, many tech vendors are realizing they need to develop a proactive strategy around third-party review sites like TrustRadius, but they aren’t sure where to start. As head of Research at TrustRadius, I’m responsible for making TrustRadius.com the most useful, authentic, trusted resource for …

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How to Get Your First 10 Reviews (and Why It Matters)

The TrustRadius Research team interacts regularly with software vendors, and we usually get a lot of questions about reviews — specifically, why reviews matter, and how vendors can go about getting them. Here are some common questions, and our answers. I’m a software vendor. Why should I care about reviews? Really just one reason — because …

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Why We’ve Rejected Over 13,000 Reviews & Ratings

Let me start by explaining why the word “trust” is in our name. Trust is the most important factor to buyers who are reading reviews and using reviews to help them decide what to buy. When TrustRadius was founded, trustworthiness was proving to be a challenge for consumer reviews, and the team knew trust would …

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