All posts by Megan Headley

Megan is the Research Director at TrustRadius. Her mission is to ensure we gather the highest quality data from authenticated reviewers, and provide useful curated reports for prospective software buyers. Prior to joining TrustRadius, Megan was Director of Sales and Marketing at a media company. She holds MA degrees in Journalism and Latin American Studies from the University of Texas.
How To Choose The Right B2B Review Site

How to Choose the Right B2B Review Site

As reviews become an increasingly important part of the B2B buyer’s journey, many tech vendors are realizing they need to develop a proactive strategy around third-party review sites like TrustRadius, but they aren’t sure where to start. As head of Research at TrustRadius, I’m responsible for making TrustRadius.com the most useful, authentic, trusted resource for software buyers. To that end, we closely follow trends in how business software is bought (and sold), and we’ve done a significant amount of our own research on how, when, and why buyers use reviews in the purchasing process. Based on what we’ve seen, we…

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How To Get Your First 10 Reviews (and Why It Matters)

How to Get Your First 10 Reviews (and Why It Matters)

The TrustRadius Research team interacts regularly with software vendors, and we usually get a lot of questions about reviews — specifically, why reviews matter, and how vendors can go about getting them. Here are some common questions, and our answers. I’m a software vendor. Why should I care about reviews? Really just one reason — because your buyers care. Research shows that: B2B buyers are doing more research, and doing it independently. Reviews are becoming more influential as a third-party resource. In particular, buyers are looking for authenticated, in-depth, and balanced reviews. Buyers don’t trust vendors — they’d rather hear directly from end-users. An added…

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Why We’ve Rejected Over 13,000 Reviews & Ratings

Why We’ve Rejected Over 13,000 Reviews & Ratings

Let me start by explaining why the word “trust” is in our name. Trust is the most important factor to buyers who are reading reviews and using reviews to help them decide what to buy. When TrustRadius was founded, trustworthiness was proving to be a challenge for consumer reviews, and the team knew trust would be especially important for professionals making high-dollar, mission-critical software purchase decisions for their organizations. Years later, the way in which B2B software is bought and sold continues to evolve, with many studies showing that B2B buyers are more empowered to find information on their own…

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