The buyer’s journey has changed, but vendors are not keeping up.
TrustRadius surveyed 600 technology buyers and vendors to identify areas of alignment and disconnect in the B2B purchasing process. The study provides new insights into how technology buyers research products, where vendors are falling short, and what you can do to have greater impact on purchasing decisions.
Key findings include:
- Vendors are focusing on providing materials that buyers don’t find very useful or trustworthy
- Buyers want hands-on experience with the product and insights from customers
- Vendors have an arsenal of satisfied customers they are not leveraging
Download this free report today to see how your team stacks up and what you can do to influence today’s B2B buyer.