TrustRadius Announces 2018 Top Rated Awards For 21 Categories

TrustRadius Announces 2018 Top Rated Awards for 21 Categories

Congratulations to the latest round of 2018 Top Rated winners! This quarter we covered 21 categories, including ecommerce platforms, help desk software and analytics tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Visit the following posts for a full list of the 2018 Top Rated vendors in each category: Contact Center Software Customer Success Management Software Ecommerce Platforms Email Marketing Software Enterprise Resource Planning…

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The B2B Buying Disconnect: Year-over-year Trends Show Vendors Need To Spin Less To Sell More

The B2B Buying Disconnect: Year-over-year trends show vendors need to spin less to sell more

We are excited to release the 2018 B2B Buying Disconnect, our second annual report on the evolving relationship between technology buyers and vendors. In 2017, we focused on identifying the gaps between buyers and vendors, and discovered that vendors were not providing the resources and information their buyers wanted. This year, we took a closer look at buyer priorities, as well as the specific tactics that impact vendor trustworthiness and influence. Over 650 buyers and vendors took aligning surveys on the B2B purchasing process that covered how buyers make purchasing decisions, what information sources buyers use and trust, what information…

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When & How Reviews Are Used Along The Buyer’s Journey

When & How Reviews Are Used Along the Buyer’s Journey

We know a lot about which buyers use reviews, what they’re looking for, why they use them, and how. It’s time to answer the question of when buyers use reviews. In a recent poll on TrustRadius, 76% of respondents said they were in an active buying cycle, using reviews and ratings data to help them discover, evaluate, or select products. Of those, 62% said they were early stage buyers in the discovery phase, 28% were mid-stage buyers working on evaluation, and 10% were late stage buyers at the point of selection. Source: November 2017 poll of 680 buyers on TrustRadius.com…

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TrustRadius Announces 2018 Top Rated Awards For 24 Categories

TrustRadius Announces 2018 Top Rated Awards for 24 Categories

Congratulations to the first group of 2018 Top Rated winners! This quarter we covered 24 categories, including Business Intelligence, Customer Relationship Management and Marketing Automation. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Visit the following posts for a full list of 2018 Top Rated vendors in each category: A/B Testing & Personalization Tools Accounting, Tax & Budgeting Software Business Intelligence Tools  Business Process Management…

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QuickBase, Marketo & Blackbaud On The Power Of Reviews In Advocacy

QuickBase, Marketo & Blackbaud on the Power of Reviews in Advocacy

On the second day of Advocamp 2017, three TrustRadius customers joined our CEO Vinay Bhagat on the main stage to discuss reviews in advocacy. Davin Wilfrid from QuickBase, Julie Perino from Marketo and Michael Beahm from Blackbaud shared how reviews have been key to getting their customers on the record authentically and at scale. They also touched on how reviews have made an impact beyond marketing, which was a major theme of the conference. Here are some of the most impactful quotes from our panelists, as well as the full video of our session. Building Better Advocacy Reviews have helped…

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SAP’s SVP Marketing On How Customers Are Redefining Brand & Buying

SAP’s SVP Marketing on How Customers Are Redefining Brand & Buying

Vivek Bapat is SVP of Global Marketing Strategy and Thought Leadership at SAP. He recently sat down with us to discuss the changing buyer’s journey and rise of customer voice in enterprise. Tell us about your role at SAP. I am the head of global marketing strategy for SAP, and I also run our thought leadership program under the banner of The Digitalist. So understanding our customer’s voice and how it rolls up into market and customer insights is critical. Good marketers know that a brand is all about the perception a customer has about you in their hearts and…

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Advocamp Preview: How Reviews Can Transform Advocacy

Advocamp Preview: How Reviews Can Transform Advocacy

We can’t wait to sit around the campfire and meet our fellow customer fanatics Dec. 6-8 at Advocamp! We’re also excited to share the main stage with three of our customers on Thursday, Dec. 7, at 9:25 AM. Julie Perino from Marketo, Michael Beahm from Blackbaud and Davin Wilfrid from QuickBase will discuss how they have successfully used reviews to scale in-depth customer content, increase authenticity and drive results across the entire organization. We wanted to introduce you to our panelists and give you a preview of what they’ll share during our session on How Reviews Can Transform Advocacy. If…

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Case Studies Vs. User Reviews: Frenemies Or 1+1=3?

Case Studies vs. User Reviews: Frenemies or 1+1=3?

Sitting at the juncture of B2B buyers and vendors, we hear a spectrum of opinions — often contradictory — about vendor-produced case studies. In our recent survey of TrustRadius users, some of the most vocal buyers said things like: “Case studies are all fairy tales” and “propaganda,” full of “sales spin” or even “fabricated.” Yet DemandGen’s 2017 Content Preferences Survey Report found that 78% of buyers use case studies to research B2B purchasing decisions. In our own B2B Buying Disconnect report earlier this year, case studies were the most commonly produced content type by vendors. But while 91% vendor marketers…

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