Why We’ve Rejected Over 13,000 Reviews & Ratings

Why We’ve Rejected Over 13,000 Reviews & Ratings

Let me start by explaining why the word “trust” is in our name. Trust is the most important factor to buyers who are reading reviews and using reviews to help them decide what to buy. When TrustRadius was founded, trustworthiness was proving to be a challenge for consumer reviews, and the team knew trust would be especially important for professionals making high-dollar, mission-critical software purchase decisions for their organizations. Years later, the way in which B2B software is bought and sold continues to evolve, with many studies showing that B2B buyers are more empowered to find information on their own…

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Two Roads Diverged: Why We Turned Away From Paid Lead Generation

Two Roads Diverged: Why we turned away from paid lead generation

The Birth of TrustRadius It was December 2011. I was shopping for a gift for my wife, a coffee machine, so I went to Williams-Sonoma. The sales person recommended one of the in-stock products, but I didn’t fully trust their advice. I talked to a friend who recommended a brand called Jura. I searched online for reviews and stumbled across a site called CoffeeGeek which had amazingly thorough reviews. They affirmed his recommendation and gave me the confidence to buy. At the time, I was Founder and Chief Strategy Officer of Convio, a SaaS platform that helped nonprofits raise money…

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Buyers Weigh In On What Makes Reviews Helpful, Trustworthy

Buyers Weigh in on What Makes Reviews Helpful, Trustworthy

We recently asked technology buyers and vendors to help us answer some big questions about the technology purchasing process. At a high level we wondered, how well do vendors understand about the buyer’s journey? Are there any key areas of alignment or disconnect? And is there anything vendors should do differently? You can download the complete study, The B2B Buying Disconnect, for those answers. Of course we also wanted to know, where do reviews fit in? What factors are important to buyers when using reviews to inform their selection decision? And, in terms of review strategy, where should vendors —…

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New Study: How Buyers Research Products And Where Vendors Are Falling Short

New Study: How buyers research products and where vendors are falling short

We are excited to unveil the findings from the 2017 TrustRadius Buyer-Vendor Survey in our landmark study The B2B Buying Disconnect. Designed to identify gaps as well as opportunities in the B2B purchasing process, we had over 600 technology buyers and vendors take aligning surveys. The results confirmed that the buyer’s journey has indeed changed, but vendors aren’t keeping up. Despite a trend toward independent research, 60% of buyers considered their vendor influential in the purchasing process. Yet buyers also take information from vendors with a grain of salt — 58% did not believe claims made by the vendor they…

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Introducing TrustQuotes For Web

Introducing TrustQuotes for Web

Today, we are excited to officially launch TrustQuotes for Web. Marketers can now customize and dynamically syndicate TrustRadius review excerpts, right from within the vendor portal, no coding required.    By adding third-party social proof to their key site and landing pages, our customers have dramatically improved conversion rates and lead quality. A few success stories include: AlienVault increased conversion by 35% on their pricing request page and 43% on their most popular organic search page TrendKite had a 26% conversion lift on their demo request page and a 14% lift on their competitive PPC landing pages Blackbaud doubled the conversion rate on…

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How AlienVault Optimizes Their Marketing & Sales Funnel With TrustRadius

How AlienVault Optimizes Their Marketing & Sales Funnel With TrustRadius

Shanel Vandergriff, SVP of Marketing at AlienVault, shares how the security platform leverages the voice of their customer to boost conversion at every stage of buyer's journey. AlienVault originally invested in user reviews to scale the authentic peer insights that resonates with IT practitioners. Today, they use the full suite of TrustRadius products to leverage this content in their own channels and optimize their go-to-market activities.  Why did AlienVault initially choose to invest in TrustRadius? The buyer's journey has changed dramatically over the last decade. Forrester recently came out with a study that said 74% of B2B buyers do the majority of their research online, and they predict…

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Let Your Customers Do The Talking: Session From Digital Sales Engine

Let Your Customers Do The Talking: Session from Digital Sales Engine

If you want to accelerate pipeline and improve win rate, the solution is hiding in plain site. Your customers are an incredibly powerful — and often underutilized — tool in the B2B sales process. At last week’s Digital Sales Engine online summit, TrustRadius CEO Vinay Bhagat discussed strategies and solutions for leveraging your customer’s voice to engage today’s informed buyer.

Check out the recording and full transcript below.

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2017 TrustRadius Top Rated Criteria & Timeline

2017 TrustRadius Top Rated Criteria & Timeline

Each year, TrustRadius recognizes products with the highest user ratings in our most popular categories with exclusive Top Rated Awards. This honor stands out because it represents the authentic voice of real users. The ultimate piece of social proof, a Top Rated badge shows prospects that their peers rank your product ahead of your competition. Qualifying for a Top Rated Award Top Rated badges are awarded to vendors in the top tier of their category’s TrustMap. Designed to help buyers impartially compare products, TrustMaps position products within their market based on user ratings and reviews. We currently have TrustMaps for…

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