TrustRadius Blog

Truth in marketing, sales and beyond

b2b selling techniques

How the Trust Gap Impacts B2B Selling Techniques

Today, software buyers have a wide range of resources at their disposal. And the average buyer now uses an average of 5.2 different sources of information along the way. B2B customers utilize forums to discuss software options, see user reviewers as critical to their decision, and expect free trials or

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TrustRadius Raises $12.5M to Revolutionize Software Reviews for Enterprise

Funding will expand footprint in Austin headquarters and continue to grow trusted review network  AUSTIN, Texas, July 23, 2019 — TrustRadius, the most trusted customer review platform for B2B technology, today announced a $12.5 million Series C funding led by Next Coast Ventures with continued participation by returning investors the

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67% of people trust review sites with ads less |

67% of Buyers Trust Review Sites With Ads Less

New research confirms professionals are more skeptical of information online when it appears in a context with ads. Online ads diminish trust in website content. In a recent poll, more than 2 out of 3 professionals said they trust any website less when it has ads. Around 1 in 4

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TrustRadius Named a 2019 Best Place to Work in Austin

We at TrustRadius are pleased to announce that we’ve been named one of Austin’s Best Places to Work by the Austin Business Journal! Hundreds of companies are nominated for the award each year, but only 75 local businesses make the Best Places to Work list. The winners are determined by

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New Survey of Marketers Uncovers Top 7 Marketing Automation Products

Marketing Automation tools are the bedrock of most marketing activity across a wide range of company sizes, types, and industries. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals. But buying a Marketing Automation platform can be a

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