What B2B Content Do You Trust?
Vinay Bhagat
April 14, 2014
Content is playing an increasingly large role in B2B decision making. The 2014 B2B Buyer Survey by DemandGen indicated that for 64 percent of B2B buyers, the winning vendor’s content had a significant influence on their decision. Additionally, a March 2014 study by the CMO Council and Netline expressed that
