TrustRadius Blog

Truth in marketing, sales and beyond

Success Story: Gainsight + TrustRadius

Customer reviews are extremely valuable to Gainsight. Our sales reps use them in competitive deals as a social proof point. It saves us a lot of time and, most importantly, accelerates deal cycles. Lauren Olerich, Director of Demand & Customer Marketing, Gainsight Customer Gainsight is a customer success solution that

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Success Story: Marketo + TrustRadius

TrustRadius has allowed us to accumulate reviews at a faster pace by going beyond our traditional customer advocates, leverage the rich user insights to drive continuous improvement and accelerate deal cycles. Stephanie Roodhouse, Director of Customer Marketing, Marketo Customer Marketo is a marketing platform that serves a diverse range of SMB and

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How Marketo Uses Reviews To Amplify the Voice of Their Customers

Marketo’s Stephanie Roodhouse, director of customer marketing, and Katie Pope, senior customer marketing specialist, share why the marketing automation platform chose to focus on review sites in 2015. They also discuss how Marketo is currently leveraging and benefiting from the TrustRadius Review Acceleration Program, plus their plans for expanding the initiative in 2016. Why

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The Rise of Peer Reviews: Key insights from the 2016 B2B Buyer’s Survey

The B2B buying cycle is becoming longer and more complex. Demand Gen Report recently released their 2016 B2B Buyer’s Survey Report, and the results show that business buyers increasingly act like traditional consumers. Notably, there is a growing emphasis on independent research, with a significant uptick in the role of

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How Gainsight Uses TrustRadius to Accelerate Their Deal Cycles

Lauren Olerich is the Director of Demand & Customer Marketing at Gainsight, a customer success SaaS platform for B2B enterprises. She talks about how they are using reviews to accelerate deal cycles and manage requests for references. She also gives us insights into their quarterly goals for reviews and ratings, plus how their sales reps used the reviews in competitive

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Mattersight’s CMO Shares the Impact of User Reviews

Jason Wesbecher is the CMO of Mattersight, a suite of innovative personality-based software applications that can analyze and predict customer behavior based on the language exchanged during service and sales interactions. We discussed why he decided to build a user review program, why he partnered with TrustRadius, the impact that it’s

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