TrustRadius Blog

Truth in marketing, sales and beyond

How Marketo Uses Reviews To Amplify the Voice of Their Customers

Marketo’s Stephanie Roodhouse, director of customer marketing, and Katie Pope, senior customer marketing specialist, share why the marketing automation platform chose to focus on review sites in 2015. They also discuss how Marketo is currently leveraging and benefiting from the TrustRadius Review Acceleration Program, plus their plans for expanding the initiative in 2016. Why

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The Rise of Peer Reviews: Key insights from the 2016 B2B Buyer’s Survey

The B2B buying cycle is becoming longer and more complex. Demand Gen Report recently released their 2016 B2B Buyer’s Survey Report, and the results show that business buyers increasingly act like traditional consumers. Notably, there is a growing emphasis on independent research, with a significant uptick in the role of

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How Gainsight Uses TrustRadius to Accelerate Their Deal Cycles

Lauren Olerich is the Director of Demand & Customer Marketing at Gainsight, a customer success SaaS platform for B2B enterprises. She talks about how they are using reviews to accelerate deal cycles and manage requests for references. She also gives us insights into their quarterly goals for reviews and ratings, plus how their sales reps used the reviews in competitive

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Mattersight’s CMO Shares the Impact of User Reviews

Jason Wesbecher is the CMO of Mattersight, a suite of innovative personality-based software applications that can analyze and predict customer behavior based on the language exchanged during service and sales interactions. We discussed why he decided to build a user review program, why he partnered with TrustRadius, the impact that it’s

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Ultimate Software Embraces Transparency

Ultimate Software has truly embraced user reviews, scaling its presence on TrustRadius to 280 reviews for its UltiPro solution. Working with TrustRadius, Ultimate Software has invited all of its more than 2,800 customers to share reviews of UltiPro on TrustRadius. The HCM provider, which prides itself in delivering “People First”

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Netbase Embraces the Authentic Voice of the Customer

NetBase is a Social Media Analytics solution. They partnered with TrustRadius to invite all of their customers to review them online. In just a few months, they’ve accumulated more than 90 high quality, authentic reviews. Michael Osofsky, co-founder and Chief Innovation Officer, shares why they chose to embrace user reviews

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