TrustRadius Blog

Truth in marketing, sales and beyond

Our New Integration & Partnership With LinkedIn

We recently joined forces with LinkedIn to bring detailed B2B technology reviews into the network’s newsfeed. The integration enables brands to better promote their reviews to a professional audience and helps reviewers showcase their product knowledge and expertise. Today, we launched additional features that make our LinkedIn partnership even more valuable

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Introducing TrustQuotes for Salesforce

Today, we are excited to officially launch TrustQuotes for Salesforce. Our new integration improves deal velocity and win rate by putting your most trusted customer proof right at the fingertips of your sales reps. The key to successful sales enablement is ensuring your team can easily access the right content

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The Rise of Peer Reviews: Key insights from the 2016 B2B Buyer’s Survey

The B2B buying cycle is becoming longer and more complex. Demand Gen Report recently released their 2016 B2B Buyer’s Survey Report, and the results show that business buyers increasingly act like traditional consumers. Notably, there is a growing emphasis on independent research, with a significant uptick in the role of

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Success Story: Gainsight + TrustRadius

Customer reviews are extremely valuable to Gainsight. Our sales reps use them in competitive deals as a social proof point. It saves us a lot of time and, most importantly, accelerates deal cycles. Lauren Olerich, Director of Demand & Customer Marketing, Gainsight Customer Gainsight is a customer success solution that

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How Gainsight Uses TrustRadius to Accelerate Their Deal Cycles

Lauren Olerich is the Director of Demand & Customer Marketing at Gainsight, a customer success SaaS platform for B2B enterprises. She talks about how they are using reviews to accelerate deal cycles and manage requests for references. She also gives us insights into their quarterly goals for reviews and ratings, plus how their sales reps used the reviews in competitive

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Success Story: Marketo + TrustRadius

TrustRadius has allowed us to accumulate reviews at a faster pace by going beyond our traditional customer advocates, leverage the rich user insights to drive continuous improvement and accelerate deal cycles. Stephanie Roodhouse, Director of Customer Marketing, Marketo Customer Marketo is a marketing platform that serves a diverse range of SMB and

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