TrustRadius Blog

Truth in marketing, sales and beyond

How Gainsight Uses TrustRadius to Accelerate Their Deal Cycles

Lauren Olerich is the Director of Demand & Customer Marketing at Gainsight, a customer success SaaS platform for B2B enterprises. She talks about how they are using reviews to accelerate deal cycles and manage requests for references. She also gives us insights into their quarterly goals for reviews and ratings, plus how their sales reps used the reviews in competitive

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Mattersight’s CMO Shares the Impact of User Reviews

Jason Wesbecher is the CMO of Mattersight, a suite of innovative personality-based software applications that can analyze and predict customer behavior based on the language exchanged during service and sales interactions. We discussed why he decided to build a user review program, why he partnered with TrustRadius, the impact that it’s

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Ultimate Software Embraces Transparency

Ultimate Software has truly embraced user reviews, scaling its presence on TrustRadius to 280 reviews for its UltiPro solution. Working with TrustRadius, Ultimate Software has invited all of its more than 2,800 customers to share reviews of UltiPro on TrustRadius. The HCM provider, which prides itself in delivering “People First”

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Netbase Embraces the Authentic Voice of the Customer

NetBase is a Social Media Analytics solution. They partnered with TrustRadius to invite all of their customers to review them online. In just a few months, they’ve accumulated more than 90 high quality, authentic reviews. Michael Osofsky, co-founder and Chief Innovation Officer, shares why they chose to embrace user reviews

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The B2B Buyer’s Search for Trustworthy Advice

We read a lot about the buyer’s journey. And while it is often credited with putting customers squarely in control of buying decisions, reality is not quite that simple. The fact is, much of the change in buying processes is a direct response to dwindling trust factors in vendors’ sales

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Celebrating 500,000 Buyers Helped and 2 Million Words of Insight

May of last year we launched TrustRadius, a peer community for business software users to share candid insights through in-depth structured product reviews. Since our launch, more than 500,000 software buyers have visited our site to identify and research business software applications. We currently serve more than 85,000 people each

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