TrustRadius Blog

Truth in marketing, sales and beyond

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Four Customer Marketing Lessons from SCE 2019

The Summit on Customer Engagement (SCE) is the premier event in the country for Customer Marketing and Customer Advocacy professionals. Of course the TrustRadius team was there. Customer marketers are typically outnumbered by other functions such as demand gen, content marketing, search, product and field marketing, etc. on a typical

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oracle mbx

Oracle BMX: Best inside track into what matters – customers!

Quality time with clients is important, but ensuring that you create a space for clients where you’re proving value is what makes it a win for everyone. Oracle leads the space in connecting with their clients, and one great example of that is Oracle MBX. This event provides relevant, valuable

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IBM THINK logo

TrustRadius is headed to IBM Think!

30,000+ attendees are expected to attend the IBM Think conference in San Francisco next week, and TrustRadius is along for the ride! This is the first year that IBM is capitalizing on their event to capture meaningful content from their customers. For large enterprises like IBM, touchpoints like live events

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TrustRadius provides unbiased verified reviews

Welcome to the Real World, Gartner Peer Insights

Effective January 31st, Gartner Peer Insights will make some key changes to the way they handle customer reviews. These are changes that, according to industry expert Destrier Analyst Relations, are intended to “clamp down on vendors said to be ‘gaming’ the reviews process.” In short, Gartner is belatedly recognizing that

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Maximize reviews

5 Tips to Maximize Your Review Program

If you have vowed that 2019 is the year to prioritize your review strategy, but don’t know where to start or whether to go it alone, we can help. We’ve curated 5 concrete tips from experts at Influitive, QuickBase, and our own team here at TrustRadius to help you get started

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