Our New Integration & Partnership With LinkedIn

Our New Integration & Partnership With LinkedIn

We recently joined forces with LinkedIn to bring detailed B2B technology reviews into the network’s newsfeed. The integration enables brands to better promote their reviews to a professional audience and helps reviewers showcase their product knowledge and expertise. Today, we launched additional features that make our LinkedIn partnership even more valuable to vendors and buyers. Improved Sharing Experience For Users Users who share reviews from TrustRadius.com will now have greater visibility into the content that appears on LinkedIn. Now, when a user clicks the LinkedIn share button on any page or after publishing their review, a new dialogue box appears with…

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Introducing TrustQuotes For Salesforce

Introducing TrustQuotes for Salesforce

Today, we are excited to officially launch TrustQuotes for Salesforce. Our new integration improves deal velocity and win rate by putting your most trusted customer proof right at the fingertips of your sales reps. The key to successful sales enablement is ensuring your team can easily access the right content at the right moment. Until now, that hasn’t been a simple process. The first hurdle is creating or finding content that is both trustworthy and relevant to your prospects. Then you need to get it to the sales team and help leverage it, all without disrupting their workflow. TrustRadius now…

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The Rise Of Peer Reviews: Key Insights From The 2016 B2B Buyer’s Survey

The Rise of Peer Reviews: Key insights from the 2016 B2B Buyer’s Survey

The B2B buying cycle is becoming longer and more complex. Demand Gen Report recently released their 2016 B2B Buyer’s Survey Report, and the results show that business buyers increasingly act like traditional consumers. Notably, there is a growing emphasis on independent research, with a significant uptick in the role of peer recommendations and reviews. While this can be discouraging for marketers who are accustomed to more control over buying cycle, there is also significant opportunity for vendors who are ready to embrace these trends. Here are three key insights we pulled from the B2B Buyer’s Survey, and how you can…

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Success Story: Gainsight + TrustRadius

Success Story: Gainsight + TrustRadius

Customer reviews are extremely valuable to Gainsight. Our sales reps use them in competitive deals as a social proof point. It saves us a lot of time and, most importantly, accelerates deal cycles. Lauren Olerich, Director of Demand & Customer Marketing, Gainsight Customer Gainsight is a customer success solution that helps businesses reduce churn, increase upsell, foster advocacy and boost efficiency. With more buyers going online to conduct independent product research, Gainsight's demand generation team realized they needed to harness the third-party proof their prospects were looking for. Challenge Prospects were bypassing traditional sales channels and engaging much later in the buying process Marketing needed to showcase…

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How Gainsight Uses TrustRadius To Accelerate Their Deal Cycles

How Gainsight Uses TrustRadius to Accelerate Their Deal Cycles

Lauren Olerich is the Director of Demand & Customer Marketing at Gainsight, a customer success SaaS platform for B2B enterprises. She talks about how they are using reviews to accelerate deal cycles and manage requests for references. She also gives us insights into their quarterly goals for reviews and ratings, plus how their sales reps used the reviews in competitive deal cycles as a social proof point. Why did Gainsight decide to invest in reviews? We’ve noticed a trend where more and more people are going online to do their own research on software products rather than filling out a “Contact Us” form. They are using sites like Yelp in…

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Success Story: Marketo + TrustRadius

Success Story: Marketo + TrustRadius

TrustRadius has allowed us to accumulate reviews at a faster pace by going beyond our traditional customer advocates, leverage the rich user insights to drive continuous improvement and accelerate deal cycles. Stephanie Roodhouse, Director of Customer Marketing, Marketo Customer Marketo is a marketing platform that serves a diverse range of SMB and enterprise clients. When there was a strategic push to get more user content and insights, Marketo's customer marketing team turned to TrustRadius to quickly scale and strategically leverage authentic third-party reviews. Challenge Customer marketing needed to get more users on the record as part of a company-wide initiative to embrace transparency Demand generation and field marketing teams did not…

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How Marketo Uses Reviews To Amplify The Voice Of Their Customers

How Marketo Uses Reviews To Amplify the Voice of Their Customers

Marketo's Stephanie Roodhouse, director of customer marketing, and Katie Pope, senior customer marketing specialist, share why the marketing automation platform chose to focus on review sites in 2015. They also discuss how Marketo is currently leveraging and benefiting from the TrustRadius Review Acceleration Program, plus their plans for expanding the initiative in 2016. Why did Marketo choose to focus on review sites in 2015? One of our core values is customer passion and review sites are a great avenue for that. They help us to amplify the voice of our customers. Reviews not only help build brand presence and drive demand, but they also give you valuable…

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Netbase Embraces The Authentic Voice Of The Customer

Netbase Embraces the Authentic Voice of the Customer

NetBase is a Social Media Analytics solution. They partnered with TrustRadius to invite all of their customers to review them online. In just a few months, they’ve accumulated more than 90 high quality, authentic reviews. Michael Osofsky, co-founder and Chief Innovation Officer, shares why they chose to embrace user reviews as a way to engage customers, gain feedback, and provide a rich repository of insights to prospective customers. He also shares his philosophy on responding to user feedback. What’s the founding story of NetBase? I was an entrepreneur on a shoe-string budget without the resources to do formal market research…

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