TrustRadius Blog

Truth in marketing, sales and beyond

B2B review influence

How Do Reviews Influence B2B Buyers?

In the last few years, studies from Northwestern University’s Spiegel Research Center, the Pew Research Center, Bazaarvoice, the Better Business Bureau, and others have shown the influence of online reviews on consumer purchases. The gist: most consumers check reviews before making a purchase, and reviews influence what they decide to

Read More

Building a Strong Brand Through Authentic Advocacy

For a bulletproof brand, authenticity matters Building a brand is not about coming up with the perfect tagline or messaging. It is about creating unique and repeatable experiences that resonate with your target market. It’s the substance of what you have to offer, how you do business, and how others

Read More

TrustRadius Announces 2018 Top Rated Awards for 21 Categories

Congratulations to the latest round of 2018 Top Rated winners! This quarter we covered 21 categories, including ecommerce platforms, help desk software and analytics tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are

Read More
reviews in buyers journey

When & How Reviews Are Used Along the Buyer’s Journey

We know a lot about which buyers use reviews, what they’re looking for, why they use them, and how. It’s time to answer the question of when buyers use reviews. In a recent poll on TrustRadius, 76% of respondents said they were in an active buying cycle, using reviews and

Read More

TrustRadius Announces 2018 Top Rated Awards for 24 Categories

Congratulations to the first group of 2018 Top Rated winners! This quarter we covered 24 categories, including Business Intelligence, Customer Relationship Management and Marketing Automation. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are

Read More