TrustRadius Blog

Truth in marketing, sales and beyond

The Rise of the Customer-Powered CEO

The SaaS Report recently published their 2018 Top 50 SaaS CEO list. The CEOs were selected based on feedback from employees and industry colleagues, and assessed across areas including integrity, intelligence, energy, company culture, and company growth. As I perused the list, I recognized many leaders that exhibit a key

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B2B review influence

How Do Reviews Influence B2B Buyers?

In the last few years, studies from Northwestern University’s Spiegel Research Center, the Pew Research Center, Bazaarvoice, the Better Business Bureau, and others have shown the influence of online reviews on consumer purchases. The gist: most consumers check reviews before making a purchase, and reviews influence what they decide to

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