Wouldn’t it be nice to know when your buyers will bring their colleagues into the software purchasing process? Or when they’re most likely to respond to vendor outreach? Figuring out what matters most to your buyers during different parts of the buyer’s journey can deeply influence your relationship with them
Since 2016, the TrustRadius Top Rated Awards have driven the industry standard for unbiased recognition of the best B2B technology products. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. Today, we will be extending our Top Rated Award program
*This post has been updated on August 15th, 2019 with the Q4 2019 Buyer’s Guide publication schedule.* Your buyers are already on TrustRadius. They’re looking for insights from their peers—about your product, and about your competitors’ products. They’re trying to get the full picture, to find the best fit for
The buyer’s journey and customer experience are trendy topics, and for good reason. Vendors want to fix their leaky sales funnels. They’re tightening up their marketing and sales pipelines to increase conversion rates at every stage. They’re trying harder to sell in a way that meets the needs and preferences
Buying iPaaS software in 2019 Integration is quickly becoming a core requirement for companies of all sizes as data sharing, from the data center to the cloud, becomes imperative to success. For today’s businesses, data integration is no longer an afterthought, but an opportunity for competitive advantage in many sectors.
Why Customer Voice Matters There’s an interesting irony in business-to-business (B2B) marketing. I’ve built my career by taking software and technology to market, with Fortune 50 companies early in my career, and now with growth-stage companies like TrustRadius. In that role I don’t just market technology, I also buy it…sometimes