New Study: How Buyers Research Products And Where Vendors Are Falling Short

New Study: How buyers research products and where vendors are falling short

We are excited to unveil the findings from the 2017 TrustRadius Buyer-Vendor Survey in our landmark study The B2B Buying Disconnect. Designed to identify gaps as well as opportunities in the B2B purchasing process, we had over 600 technology buyers and vendors take aligning surveys. The results confirmed that the buyer’s journey has indeed changed, but vendors aren’t keeping up. Despite a trend toward independent research, 60% of buyers considered their vendor influential in the purchasing process. Yet buyers also take information from vendors with a grain of salt — 58% did not believe claims made by the vendor they…

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Introducing TrustQuotes For Web

Introducing TrustQuotes for Web

Today, we are excited to officially launch TrustQuotes for Web. Marketers can now customize and dynamically syndicate TrustRadius review excerpts, right from within the vendor portal, no coding required.    By adding third-party social proof to their key site and landing pages, our customers have dramatically improved conversion rates and lead quality. A few success stories include: AlienVault increased conversion by 35% on their pricing request page and 43% on their most popular organic search page TrendKite had a 26% conversion lift on their demo request page and a 14% lift on their competitive PPC landing pages Blackbaud doubled the conversion rate on…

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How AlienVault Optimizes Their Marketing & Sales Funnel With TrustRadius

How AlienVault Optimizes Their Marketing & Sales Funnel With TrustRadius

Shanel Vandergriff, SVP of Marketing at AlienVault, shares how the security platform leverages the voice of their customer to boost conversion at every stage of buyer's journey. AlienVault originally invested in user reviews to scale the authentic peer insights that resonates with IT practitioners. Today, they use the full suite of TrustRadius products to leverage this content in their own channels and optimize their go-to-market activities.  Why did AlienVault initially choose to invest in TrustRadius? The buyer's journey has changed dramatically over the last decade. Forrester recently came out with a study that said 74% of B2B buyers do the majority of their research online, and they predict…

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Let Your Customers Do The Talking: Session From Digital Sales Engine

Let Your Customers Do The Talking: Session from Digital Sales Engine

If you want to accelerate pipeline and improve win rate, the solution is hiding in plain site. Your customers are an incredibly powerful — and often underutilized — tool in the B2B sales process. At last week’s Digital Sales Engine online summit, TrustRadius CEO Vinay Bhagat discussed strategies and solutions for leveraging your customer’s voice to engage today’s informed buyer.

Check out the recording and full transcript below.

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2017 TrustRadius Top Rated Criteria & Timeline

2017 TrustRadius Top Rated Criteria & Timeline

Each year, TrustRadius recognizes products with the highest user ratings in our most popular categories with exclusive Top Rated Awards. This honor stands out because it represents the authentic voice of real users. The ultimate piece of social proof, a Top Rated badge shows prospects that their peers rank your product ahead of your competition. Qualifying for a Top Rated Award Top Rated badges are awarded to vendors in the top tier of their category’s TrustMap. Designed to help buyers impartially compare products, TrustMaps position products within their market based on user ratings and reviews. We currently have TrustMaps for…

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Our New Integration & Partnership With LinkedIn

Our New Integration & Partnership With LinkedIn

We recently joined forces with LinkedIn to bring detailed B2B technology reviews into the network’s newsfeed. The integration enables brands to better promote their reviews to a professional audience and helps reviewers showcase their product knowledge and expertise. Today, we launched additional features that make our LinkedIn partnership even more valuable to vendors and buyers. Improved Sharing Experience For Users Users who share reviews from TrustRadius.com will now have greater visibility into the content that appears on LinkedIn. Now, when a user clicks the LinkedIn share button on any page or after publishing their review, a new dialogue box appears with…

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Introducing TrustQuotes For Salesforce

Introducing TrustQuotes for Salesforce

Today, we are excited to officially launch TrustQuotes for Salesforce. Our new integration improves deal velocity and win rate by putting your most trusted customer proof right at the fingertips of your sales reps. The key to successful sales enablement is ensuring your team can easily access the right content at the right moment. Until now, that hasn’t been a simple process. The first hurdle is creating or finding content that is both trustworthy and relevant to your prospects. Then you need to get it to the sales team and help leverage it, all without disrupting their workflow. TrustRadius now…

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The Rise Of Peer Reviews: Key Insights From The 2016 B2B Buyer’s Survey

The Rise of Peer Reviews: Key insights from the 2016 B2B Buyer’s Survey

The B2B buying cycle is becoming longer and more complex. Demand Gen Report recently released their 2016 B2B Buyer’s Survey Report, and the results show that business buyers increasingly act like traditional consumers. Notably, there is a growing emphasis on independent research, with a significant uptick in the role of peer recommendations and reviews. While this can be discouraging for marketers who are accustomed to more control over buying cycle, there is also significant opportunity for vendors who are ready to embrace these trends. Here are three key insights we pulled from the B2B Buyer’s Survey, and how you can…

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