TrustRadius Blog

Truth in marketing, sales and beyond

Case Studies vs. User Reviews: Frenemies or 1+1=3?

Sitting at the juncture of B2B buyers and vendors, we hear a spectrum of opinions — often contradictory — about vendor-produced case studies. In our recent survey of TrustRadius users, some of the most vocal buyers said things like: “Case studies are all fairy tales” and “propaganda,” full of “sales

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The Engagement Economy: How to build the relationship B2B buyers want

Recently, marketing automation vendor Marketo partnered with Illuminas to conduct research on The State of Engagement in 2017. They surveyed 1,192 marketers and 1,000 B2C and B2B buyers to find out how marketers build relationships with their buyers and where there is room for improvement. The study’s main conclusion —

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CMO Inflect: 5 key takeaways on marketing with art and science

On Sept. 21, over 350 marketing executives gathered at the Computer History Museum for TiE Silicon Valley’s CMO Inflect. The event focused on balancing the art and the science of marketing as the buyer’s journey continues to change at a rapid pace. “While the science is helping us be more precise,

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Coupa CMO on the Importance of Customer Voice in a Peer-Bound World

Chandar Pattabhiram is the CMO of Coupa, a cloud-based spend management platform, and previously led marketing at Marketo and Badgeville. He will be on stage with our founder and CEO Vinay Bhagat, MapD CMO Grant Halloran and Gainsight CCO Allison Pickens at CMO Inflect on Sept. 21 for a session

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