Success Story: Tealium + TrustRadius

Success Story: Tealium + TrustRadius

The best social proof is really customer proof – from customers directly, whether through referrals or objective first-person reviews that list both pros and cons of a particular solution. This is where we have devoted much of our time over the last year and TrustRadius has been a huge help. Erik Bratt, Vice President of Content Strategy, Tealium Customer Tealium unites tools and teams with universally-accessible, real-time customer data. But when it came to the buyer's journey, they saw a fragmented landscape where prospects sought out their peers before engaging with vendors. The team partnered with TrustRadius to efficiently scale their…

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How Tealium Created A Best-in-Class Review Program With TrustRadius

How Tealium Created a Best-in-Class Review Program With TrustRadius

We recently spoke with Erik Bratt, VP of Content Strategy at Tealium, about how they partnered with TrustRadius to build and capitalize on social proof in the form of user reviews. Tealium is a leader in enterprise tag management and real-time customer data solutions, helping customers simplify the management of technology and data so they drive better customer experiences across any touch point. Erik addressed the role of reviews in Tealium’s overall social proof strategy, their impact on key marketing objectives and why their sales team is so excited about user reviews. He also shared the specific strategies and tactics Tealium used to…

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Mattersight’s CMO Shares The Impact Of User Reviews

Mattersight’s CMO Shares the Impact of User Reviews

Jason Wesbecher is the CMO of Mattersight, a suite of innovative personality-based software applications that can analyze and predict customer behavior based on the language exchanged during service and sales interactions. We discussed why he decided to build a user review program, why he partnered with TrustRadius, the impact that it's already had on his company and key lessons learned. Tell our readers a little about Mattersight Mattersight’s mission is to help brands have more effortless, satisfying phone calls with their consumers. We leverage personality based applications to boost customer experience. We match callers to agents and coach call center employees to…

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Ultimate Software Embraces Transparency

Ultimate Software Embraces Transparency

Ultimate Software has truly embraced user reviews, scaling its presence on TrustRadius to 280 reviews for its UltiPro solution. Working with TrustRadius, Ultimate Software has invited all of its more than 2,800 customers to share reviews of UltiPro on TrustRadius. The HCM provider, which prides itself in delivering “People First” software and service, considers customer reviews a great way of measuring success. We spoke with Jody Kaminsky, Ultimate’s SVP of Marketing and Communications, about the positive impacts of embracing transparency. What led you to embrace user reviews in such a strategic fashion? For some time now, we've embraced social media…

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The B2B Buyer’s Search For Trustworthy Advice

The B2B Buyer’s Search for Trustworthy Advice

We read a lot about the buyer’s journey. And while it is often credited with putting customers squarely in control of buying decisions, reality is not quite that simple. The fact is, much of the change in buying processes is a direct response to dwindling trust factors in vendors’ sales and marketing. Today’s sales efforts tend to be more about selling, and less about helping prospective customers buy. As a result, buyers have become increasingly skeptical of what they see as the self-serving agenda of the approved sales pitch and more savvy about finding resources for the advice and recommendations…

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Building Trust One Review At A Time

Building Trust One Review at a Time

As user reviews spread to business software, how do you know what to trust? What safeguards are business review sites taking to ensure that their content is legitimate and representative of reality? Trust and fraud prevention has been an issue for consumer review sites since inception, but the stakes for business software reviews are much higher. The consequences for a bad software decision are generally far more severe than a bad meal or hotel stay. Software is expensive to purchase and implement, you often sign long-term contracts, and it’s painful to switch. Additionally, the number of people who can review…

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Survey Reveals In-Depth End-User Reviews Becoming Significant Factor In Software Evaluations

Survey Reveals In-Depth End-User Reviews Becoming Significant Factor in Software Evaluations

Earlier this year, we announced poll results of its online visitor and member base that underscore how significant independent peer reviews are becoming in B2B software purchasing process. Business software buyers use in-depth reviews before vendor contact The study reveals that 42% of visitors to TrustRadius have not yet contacted a vendor, despite the fact that the vast majority (90%) are in an active evaluation cycle and 58% of them are planning to buy software within 90 days. The online visitor and member polling also found: 86% of members come from workplace functions outside of IT 40% of visitors or members are…

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Celebrating 500,000 Buyers Helped And 2 Million Words Of Insight

Celebrating 500,000 Buyers Helped and 2 Million Words of Insight

May of last year we launched TrustRadius, a peer community for business software users to share candid insights through in-depth structured product reviews. Since our launch, more than 500,000 software buyers have visited our site to identify and research business software applications. We currently serve more than 85,000 people each month and our site is growing quickly. Today we crossed a big milestone – 5,000 published reviews and more than 22,500 comparisons across 700 business software products. Unlike many consumer products, business software is a highly considered purchase.  To really help decision-making, reviews need to be quite substantive. Unlike simple…

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