TrustRadius Blog

Truth in marketing, sales and beyond

2019 B2B Buying Disconnect-TrustRadius

The 2019 B2B Buying Disconnect Report

This year, for our annual industry study, we surveyed 941 people who helped buy or sell major business technology for their company in the past year. We asked 712 buyers what they bought, who was involved, how they did their due diligence and why they ultimately picked one solution over

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ROI of reviews | TrustRadius

The ROI of Reviews for B2B Demand Gen Professionals

The ROI of Reviews You’re reading this article because you work at a B2B tech company and you want to justify your investment in reviews. You might want to know how to measure the success of a review program you already have in place. Or, you might be trying to

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TIBCO_TrustRadius_Customer_Marketing

Four Customer Marketing Lessons from SCE 2019

The Summit on Customer Engagement (SCE) is the premier event in the country for Customer Marketing and Customer Advocacy professionals. Of course the TrustRadius team was there. Customer marketers are typically outnumbered by other functions such as demand gen, content marketing, search, product and field marketing, etc. on a typical

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oracle mbx

Oracle BMX: Best inside track into what matters – customers!

Quality time with clients is important, but ensuring that you create a space for clients where you’re proving value is what makes it a win for everyone. Oracle leads the space in connecting with their clients, and one great example of that is Oracle MBX. This event provides relevant, valuable

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IBM THINK logo

TrustRadius is headed to IBM Think!

30,000+ attendees are expected to attend the IBM Think conference in San Francisco next week, and TrustRadius is along for the ride! This is the first year that IBM is capitalizing on their event to capture meaningful content from their customers. For large enterprises like IBM, touchpoints like live events

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