If you’re thinking about a review program, you probably know that your buyers would rather hear from your customers — the people actually using your product — than your marketing team or your sales reps. The next question to ask yourself is, which customers should you ask to share feedback?
Tiffany Nels is the CMO of Lifesize, a video conferencing solution that has evolved from hardware-focused company to a robust cloud-based platform. We recently talked to Tiffany about the importance of customers in building a powerful brand. What is the role of customers and customer voice at Lifesize? One of
Peer reviews have reached a historic level of importance in the buying process, according to Demand Gen Report’s seventh annual B2B Buyer’s Survey. The independent publication polled 283 C-level executives, vice presidents and directors who were involved in a B2B purchasing decision in the past year. They found that as
With so much riding on their technology stack, B2B buyers need to have a good understanding of a product’s shortcomings before they purchase it. But buyers know that vendors usually aren’t forthcoming about their product’s limitations. To make sure they’re getting the full picture, buyers go straight to end-users instead,
Bill Macaitis has led marketing at some of B2B technology’s most iconic and fastest growing companies, including Slack, Zendesk and Salesforce. He also recently became an advisor at TrustRadius. We sat down with Bill to discuss the new customer voice imperative and why he joined the TrustRadius team. How have
Thomas Been, CMO of TIBCO, was recently named Marketing Executive of the Year by PR World Awards. We recently spoke to Thomas about the role customers play in his award-winning strategy. Tell us about TIBCO and your role at the company. TIBCO provides businesses with connected intelligence. On one