Success Story: Gainsight + TrustRadius

Success Story: Gainsight + TrustRadius

Customer reviews are extremely valuable to Gainsight. Our sales reps use them in competitive deals as a social proof point. It saves us a lot of time and, most importantly, accelerates deal cycles. Lauren Olerich, Director of Demand & Customer Marketing, Gainsight Customer Gainsight is a customer success solution that helps businesses reduce churn, increase upsell, foster advocacy and boost efficiency. With more buyers going online to conduct independent product research, Gainsight's demand generation team realized they needed to harness the third-party proof their prospects were looking for. Challenge Prospects were bypassing traditional sales channels and engaging much later in the buying process Marketing needed to showcase…

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How Gainsight Uses TrustRadius To Accelerate Their Deal Cycles

How Gainsight Uses TrustRadius to Accelerate Their Deal Cycles

Lauren Olerich is the Director of Demand & Customer Marketing at Gainsight, a customer success SaaS platform for B2B enterprises. She talks about how they are using reviews to accelerate deal cycles and manage requests for references. She also gives us insights into their quarterly goals for reviews and ratings, plus how their sales reps used the reviews in competitive deal cycles as a social proof point. Why did Gainsight decide to invest in reviews? We’ve noticed a trend where more and more people are going online to do their own research on software products rather than filling out a “Contact Us” form. They are using sites like Yelp in…

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Success Story: Marketo + TrustRadius

Success Story: Marketo + TrustRadius

TrustRadius has allowed us to accumulate reviews at a faster pace by going beyond our traditional customer advocates, leverage the rich user insights to drive continuous improvement and accelerate deal cycles. Stephanie Roodhouse, Director of Customer Marketing, Marketo Customer Marketo is a marketing platform that serves a diverse range of SMB and enterprise clients. When there was a strategic push to get more user content and insights, Marketo's customer marketing team turned to TrustRadius to quickly scale and strategically leverage authentic third-party reviews. Challenge Customer marketing needed to get more users on the record as part of a company-wide initiative to embrace transparency Demand generation and field marketing teams did not…

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How Marketo Uses Reviews To Amplify The Voice Of Their Customers

How Marketo Uses Reviews To Amplify the Voice of Their Customers

Marketo's Stephanie Roodhouse, director of customer marketing, and Katie Pope, senior customer marketing specialist, share why the marketing automation platform chose to focus on review sites in 2015. They also discuss how Marketo is currently leveraging and benefiting from the TrustRadius Review Acceleration Program, plus their plans for expanding the initiative in 2016. Why did Marketo choose to focus on review sites in 2015? One of our core values is customer passion and review sites are a great avenue for that. They help us to amplify the voice of our customers. Reviews not only help build brand presence and drive demand, but they also give you valuable…

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Netbase Embraces The Authentic Voice Of The Customer

Netbase Embraces the Authentic Voice of the Customer

NetBase is a Social Media Analytics solution. They partnered with TrustRadius to invite all of their customers to review them online. In just a few months, they’ve accumulated more than 90 high quality, authentic reviews. Michael Osofsky, co-founder and Chief Innovation Officer, shares why they chose to embrace user reviews as a way to engage customers, gain feedback, and provide a rich repository of insights to prospective customers. He also shares his philosophy on responding to user feedback. What’s the founding story of NetBase? I was an entrepreneur on a shoe-string budget without the resources to do formal market research…

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Success Story: Tealium + TrustRadius

Success Story: Tealium + TrustRadius

The best social proof is really customer proof – from customers directly, whether through referrals or objective first-person reviews that list both pros and cons of a particular solution. This is where we have devoted much of our time over the last year and TrustRadius has been a huge help. Erik Bratt, Vice President of Content Strategy, Tealium Customer Tealium unites tools and teams with universally-accessible, real-time customer data. But when it came to the buyer's journey, they saw a fragmented landscape where prospects sought out their peers before engaging with vendors. The team partnered with TrustRadius to efficiently scale their…

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How Tealium Created A Best-in-Class Review Program With TrustRadius

How Tealium Created a Best-in-Class Review Program With TrustRadius

We recently spoke with Erik Bratt, VP of Content Strategy at Tealium, about how they partnered with TrustRadius to build and capitalize on social proof in the form of user reviews. Tealium is a leader in enterprise tag management and real-time customer data solutions, helping customers simplify the management of technology and data so they drive better customer experiences across any touch point. Erik addressed the role of reviews in Tealium’s overall social proof strategy, their impact on key marketing objectives and why their sales team is so excited about user reviews. He also shared the specific strategies and tactics Tealium used to…

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Mattersight’s CMO Shares The Impact Of User Reviews

Mattersight’s CMO Shares the Impact of User Reviews

Jason Wesbecher is the CMO of Mattersight, a suite of innovative personality-based software applications that can analyze and predict customer behavior based on the language exchanged during service and sales interactions. We discussed why he decided to build a user review program, why he partnered with TrustRadius, the impact that it's already had on his company and key lessons learned. Tell our readers a little about Mattersight Mattersight’s mission is to help brands have more effortless, satisfying phone calls with their consumers. We leverage personality based applications to boost customer experience. We match callers to agents and coach call center employees to…

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