TrustRadius Blog

Truth in marketing, sales and beyond

Lifesize CMO on Customer Obsession & Building a Brand Buyers Love

Tiffany Nels is the CMO of Lifesize, a video conferencing solution that has evolved from hardware-focused company to a robust cloud-based platform. We recently talked to Tiffany about the importance of customers in building a powerful brand. What is the role of customers and customer voice at Lifesize? One of

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positive impact negative reviews

The Positive Impact of Negative Feedback in Reviews

With so much riding on their technology stack, B2B buyers need to have a good understanding of a product’s shortcomings before they purchase it. But buyers know that vendors usually aren’t forthcoming about their product’s limitations. To make sure they’re getting the full picture, buyers go straight to end-users instead,

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TIBCO CMO Shares His Secret for Launching a Marketing Rocket Ship

Thomas Been, CMO of TIBCO, was recently named Marketing Executive of the Year by PR World Awards. We recently spoke to Thomas about the role customers play in his award-winning strategy.   Tell us about TIBCO and your role at the company. TIBCO provides businesses with connected intelligence. On one

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Strategy Spotlight: How to turn your customers into a powerful asset

Bill Lee is the founder of the Center for Customer Engagement, where he has built a community of top-tier corporations that includes Microsoft, Amazon Web Services, Salesforce, HubSpot and Oracle. We sat down with Bill to discuss how customers can become a valuable resource for today’s technology companies. Why do

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