Ultimate Software Embraces Transparency

Ultimate Software Embraces Transparency

Ultimate Software has truly embraced user reviews, scaling its presence on TrustRadius to 280 reviews for its UltiPro solution. Working with TrustRadius, Ultimate Software has invited all of its more than 2,800 customers to share reviews of UltiPro on TrustRadius. The HCM provider, which prides itself in delivering “People First” software and service, considers customer reviews a great way of measuring success. We spoke with Jody Kaminsky, Ultimate’s SVP of Marketing and Communications, about the positive impacts of embracing transparency. What led you to embrace user reviews in such a strategic fashion? For some time now, we've embraced social media…

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The B2B Buyer’s Search For Trustworthy Advice

The B2B Buyer’s Search for Trustworthy Advice

We read a lot about the buyer’s journey. And while it is often credited with putting customers squarely in control of buying decisions, reality is not quite that simple. The fact is, much of the change in buying processes is a direct response to dwindling trust factors in vendors’ sales and marketing. Today’s sales efforts tend to be more about selling, and less about helping prospective customers buy. As a result, buyers have become increasingly skeptical of what they see as the self-serving agenda of the approved sales pitch and more savvy about finding resources for the advice and recommendations…

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Building Trust One Review At A Time

Building Trust One Review at a Time

As user reviews spread to business software, how do you know what to trust? What safeguards are business review sites taking to ensure that their content is legitimate and representative of reality? Trust and fraud prevention has been an issue for consumer review sites since inception, but the stakes for business software reviews are much higher. The consequences for a bad software decision are generally far more severe than a bad meal or hotel stay. Software is expensive to purchase and implement, you often sign long-term contracts, and it’s painful to switch. Additionally, the number of people who can review…

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Survey Reveals In-Depth End-User Reviews Becoming Significant Factor In Software Evaluations

Survey Reveals In-Depth End-User Reviews Becoming Significant Factor in Software Evaluations

Earlier this year, we announced poll results of its online visitor and member base that underscore how significant independent peer reviews are becoming in B2B software purchasing process. Business software buyers use in-depth reviews before vendor contact The study reveals that 42% of visitors to TrustRadius have not yet contacted a vendor, despite the fact that the vast majority (90%) are in an active evaluation cycle and 58% of them are planning to buy software within 90 days. The online visitor and member polling also found: 86% of members come from workplace functions outside of IT 40% of visitors or members are…

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Celebrating 500,000 Buyers Helped And 2 Million Words Of Insight

Celebrating 500,000 Buyers Helped and 2 Million Words of Insight

May of last year we launched TrustRadius, a peer community for business software users to share candid insights through in-depth structured product reviews. Since our launch, more than 500,000 software buyers have visited our site to identify and research business software applications. We currently serve more than 85,000 people each month and our site is growing quickly. Today we crossed a big milestone – 5,000 published reviews and more than 22,500 comparisons across 700 business software products. Unlike many consumer products, business software is a highly considered purchase.  To really help decision-making, reviews need to be quite substantive. Unlike simple…

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TrustRadius Makes The 2014 Austin A-List Of Hottest Startups

TrustRadius Makes the 2014 Austin A-List of Hottest Startups

On the heels of  being ranked the Fastest Growing Series A Backed Austin Startup by Mattermark, we were named one of the most promising Austin Startup by the Austin Chamber of Commerce and South by Southwest Interactive. Chosen from over 250 nominations, TrustRadius was recognized by a panel of venture capital, private equity and angel investors for bringing transparency to the world of enterprise technology through in-depth peer reviews and networking. This is a great honor and we are very proud to be in the same company of other 2014 A-List honorees including Datical, Embrace, Compare Metrics, TeVido BioDevices, Spot On…

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TrustRadius Ranked Fastest Growing Series A-Backed Startup In Austin

TrustRadius Ranked Fastest Growing Series A-Backed Startup in Austin

TrustRadius, the leading site for professionals to share candid insights about business software through in-depth end-user reviews was today ranked the Fastest Growing Series A Backed Austin Startup by Mattermark. TrustRadius received $5 million in series A funding from the Mayfield Fund in July 2013. Fastest Growing Series A Backed Austin Startups:1. TrustRadius2. OutboundEngine3. WP Engine4. Mass Relevance5. Bloomfire— Mattermark (@Mattermark) April 30, 2014 Mattermark is a data analytics service for investment firms to identify and monitor strongly growing privately held companies. In December, TrustRadius was ranked the #2 fastest growing start-up in Austin.

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What B2B Content Do You Trust?

What B2B Content Do You Trust?

Content is playing an increasingly large role in B2B decision making. The 2014 B2B Buyer Survey by DemandGen indicated that for 64 percent of B2B buyers, the winning vendor’s content had a significant influence on their decision. Additionally, a March 2014 study by the CMO Council and Netline expressed that “content sharing among buyers, specifiers, and influencers is widespread.”

Vendors spend a large amount of effort and money on creating content to influence buyers. Yet, the same CMO Council study indicated that just 9% think of vendors as a trusted source of content. A content area where vendors spend a great deal of effort is producing case studies.

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