Our recent research has shown how B2B buyers are using reviews to compare products, build their short and long lists, and validate vendor claims — all crucial steps in the evaluation process. For reviews to be impactful at these stages, buyers say they should be authenticated, in-depth, balanced and representative.
If you work for a software vendor, you probably already know that your buyers are using TrustRadius.com and other review sites to compare products. According to our latest survey, that’s how 82% of buyers on TrustRadius.com are using our site. As they build their long and short lists, reviews and
As reviews become an increasingly important part of the B2B buyer’s journey, many tech vendors are realizing they need to develop a proactive strategy around third-party review sites like TrustRadius, but they aren’t sure where to start. As head of Research at TrustRadius, I’m responsible for making TrustRadius.com the most
Today, we awarded the 2017 TrustRadius Top Rated badges to deserving vendors in 79 B2B software categories. Congratulations to the winners — your users love you! Vendors must be in the top tier of their category’s TrustMap to earn a Top Rated badge. Based solely on end-user data, Top Rated
Last week, research director Megan Headley joined Pragmatic Marketing’s Rebecca Kalogeris on the Pragmatic Live podcast to discuss The B2B Buying Disconnect, our landmark study on technology buyers and vendors. “There’s been lots of studies that show B2B buyers are conducting more independent research than ever before, and are increasingly
The TrustRadius Research team interacts regularly with software vendors, and we usually get a lot of questions about reviews — specifically, why reviews matter, and how vendors can go about getting them. Here are some common questions, and our answers. I’m a software vendor. Why should I care about reviews?