Celebrating 500,000 Buyers Helped And 2 Million Words Of Insight

Celebrating 500,000 Buyers Helped and 2 Million Words of Insight

May of last year we launched TrustRadius, a peer community for business software users to share candid insights through in-depth structured product reviews. Since our launch, more than 500,000 software buyers have visited our site to identify and research business software applications. We currently serve more than 85,000 people each month and our site is growing quickly. Today we crossed a big milestone – 5,000 published reviews and more than 22,500 comparisons across 700 business software products. Unlike many consumer products, business software is a highly considered purchase.  To really help decision-making, reviews need to be quite substantive. Unlike simple…

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TrustRadius Makes The 2014 Austin A-List Of Hottest Startups

TrustRadius Makes the 2014 Austin A-List of Hottest Startups

On the heels of  being ranked the Fastest Growing Series A Backed Austin Startup by Mattermark, we were named one of the most promising Austin Startup by the Austin Chamber of Commerce and South by Southwest Interactive. Chosen from over 250 nominations, TrustRadius was recognized by a panel of venture capital, private equity and angel investors for bringing transparency to the world of enterprise technology through in-depth peer reviews and networking. This is a great honor and we are very proud to be in the same company of other 2014 A-List honorees including Datical, Embrace, Compare Metrics, TeVido BioDevices, Spot On…

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TrustRadius Ranked Fastest Growing Series A-Backed Startup In Austin

TrustRadius Ranked Fastest Growing Series A-Backed Startup in Austin

TrustRadius, the leading site for professionals to share candid insights about business software through in-depth end-user reviews was today ranked the Fastest Growing Series A Backed Austin Startup by Mattermark. TrustRadius received $5 million in series A funding from the Mayfield Fund in July 2013. Fastest Growing Series A Backed Austin Startups:1. TrustRadius2. OutboundEngine3. WP Engine4. Mass Relevance5. Bloomfire— Mattermark (@Mattermark) April 30, 2014 Mattermark is a data analytics service for investment firms to identify and monitor strongly growing privately held companies. In December, TrustRadius was ranked the #2 fastest growing start-up in Austin.

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What B2B Content Do You Trust?

What B2B Content Do You Trust?

Content is playing an increasingly large role in B2B decision making. The 2014 B2B Buyer Survey by DemandGen indicated that for 64 percent of B2B buyers, the winning vendor’s content had a significant influence on their decision. Additionally, a March 2014 study by the CMO Council and Netline expressed that “content sharing among buyers, specifiers, and influencers is widespread.”

Vendors spend a large amount of effort and money on creating content to influence buyers. Yet, the same CMO Council study indicated that just 9% think of vendors as a trusted source of content. A content area where vendors spend a great deal of effort is producing case studies.

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Software Reviews: Read Beyond The Ratings

Software Reviews: Read beyond the ratings

It may seem odd for the CEO of a review site to take a stance against star ratings, but I believe they receive far too much emphasis. Don’t get me wrong. They have their place. In an era of content scanning and low attention spans, star ratings give a quick visual representation of sentiment. They do, however, need to be considered in context. 

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How Search And Social Empower The B2B Tech Buyer

How Search and Social Empower the B2B Tech Buyer

A survey of 1,400 B2B buyers by the Corporate Executive Board indicated that an on average they complete 60 percent of a purchase process before engaging a vendor. Previously, a lot of research was done through talking to peers, posting on listservs and accessing vendor materials. Search and social are now fundamentally changing how buyers research products.

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Lessons For B2B: Can You Trust Reviews On TripAdvisor?

Lessons for B2B: Can you trust reviews on TripAdvisor?

The UK newspaper the Daily Mail ran a story on August 4, “It's the hotel review website that millions use to help choose their holiday. But... Can you trust a single word on Trip Advisor?” The essence of the story was that while TripAdvisor has developed enormous scale with more than 100 million reviews, “the trouble is that there is no way of proving how many of its reviews are genuine and how many are the work of fraudsters with axes to grind or hoteliers blowing their own trumpets.” The article shared a story of a hoax restaurant review which…

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TrustRadius Secures $5 Million In Series A Financing From Mayfield Fund To Transform The Way Businesses Buy Enterprise Software

TrustRadius Secures $5 Million in Series A Financing from Mayfield Fund to Transform The Way Businesses Buy Enterprise Software

TrustRadius, which is reinventing the buying process for enterprise software through crowdsourcing, today announced that it has secured $5 million in Series A financing from Mayfield Fund to scale operations. The company also said that Mayfield Fund partner, Rajeev Batra, will join its board of directors. TrustRadius is the latest investment in Mayfield’s marketing software portfolio, which includes AgilOne, Gigya, Marketo, Moat, Newscred and Viralheat. Publicly launched in May by a serial entrepreneur renowned for introducing disruptive technology, TrustRadius provides enterprise software purchasers with authenticated, objective, peer reviews of popular solutions for managing virtually every aspect of an organization’s operations.…

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