Last week, research director Megan Headley joined Pragmatic Marketing’s Rebecca Kalogeris on the Pragmatic Live podcast to discuss The B2B Buying Disconnect, our landmark study on technology buyers and vendors. “There’s been lots of studies that show B2B buyers are conducting more independent research than ever before, and are increasingly
The TrustRadius Research team interacts regularly with software vendors, and we usually get a lot of questions about reviews — specifically, why reviews matter, and how vendors can go about getting them. Here are some common questions, and our answers. I’m a software vendor. Why should I care about reviews?
Let me start by explaining why the word “trust” is in our name. Trust is the most important factor to buyers who are reading reviews and using reviews to help them decide what to buy. When TrustRadius was founded, trustworthiness was proving to be a challenge for consumer reviews, and
The Birth of TrustRadius It was December 2011. I was shopping for a gift for my wife, a coffee machine, so I went to Williams-Sonoma. The sales person recommended one of the in-stock products, but I didn’t fully trust their advice. I talked to a friend who recommended a brand
We recently asked technology buyers and vendors to help us answer some big questions about the technology purchasing process. At a high level we wondered, how well do vendors understand about the buyer’s journey? Are there any key areas of alignment or disconnect? And is there anything vendors should do
We are excited to unveil the findings from the 2017 TrustRadius Buyer-Vendor Survey in our landmark study The B2B Buying Disconnect. Designed to identify gaps as well as opportunities in the B2B purchasing process, we had over 600 technology buyers and vendors take aligning surveys. The results confirmed that the