Let Your Customers Do The Talking: Session From Digital Sales Engine

Let Your Customers Do The Talking: Session from Digital Sales Engine

If you want to accelerate pipeline and improve win rate, the solution is hiding in plain site. Your customers are an incredibly powerful — and often underutilized — tool in the B2B sales process. At last week’s Digital Sales Engine online summit, TrustRadius CEO Vinay Bhagat discussed strategies and solutions for leveraging your customer’s voice to engage today’s informed buyer.

Check out the recording and full transcript below.

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The Rise Of Peer Reviews: Key Insights From The 2016 B2B Buyer’s Survey

The Rise of Peer Reviews: Key insights from the 2016 B2B Buyer’s Survey

The B2B buying cycle is becoming longer and more complex. Demand Gen Report recently released their 2016 B2B Buyer’s Survey Report, and the results show that business buyers increasingly act like traditional consumers. Notably, there is a growing emphasis on independent research, with a significant uptick in the role of peer recommendations and reviews. While this can be discouraging for marketers who are accustomed to more control over buying cycle, there is also significant opportunity for vendors who are ready to embrace these trends. Here are three key insights we pulled from the B2B Buyer’s Survey, and how you can…

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Building Trust One Review At A Time

Building Trust One Review at a Time

As user reviews spread to business software, how do you know what to trust? What safeguards are business review sites taking to ensure that their content is legitimate and representative of reality? Trust and fraud prevention has been an issue for consumer review sites since inception, but the stakes for business software reviews are much higher. The consequences for a bad software decision are generally far more severe than a bad meal or hotel stay. Software is expensive to purchase and implement, you often sign long-term contracts, and it’s painful to switch. Additionally, the number of people who can review…

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