TrustRadius Blog

Truth in marketing, sales and beyond

Marketing & Sales

Reviews: Moving from Why to How

Time and time again, our data has shown that buyers don’t trust vendors. In fact, 85% of vendors say they’re open about their product’s limitations,

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B2B review influence

How Do Reviews Influence B2B Buyers?

In the last few years, studies from Northwestern University’s Spiegel Research Center, the Pew Research Center, Bazaarvoice, the Better Business Bureau, and others have shown

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