Reaching and influencing B2B buyers isn’t easy. More and more, buyers demand X-ray vision before they consider purchasing a product. They want to know everything
In our webinar Why Your Buyers Don’t Trust You & How To Fix It, Drift’s VP of Marketing Dave Gerhardt sat down with CEO Vinay
In the last few years, studies from Northwestern University’s Spiegel Research Center, the Pew Research Center, Bazaarvoice, the Better Business Bureau, and others have shown
For a bulletproof brand, authenticity matters Building a brand is not about coming up with the perfect tagline or messaging. It is about creating unique
We are excited to release the 2018 B2B Buying Disconnect, our second annual report on the evolving relationship between technology buyers and vendors. In 2017,
Chandar Pattabhiram is the CMO of Coupa, a cloud-based spend management platform, and previously led marketing at Marketo and Badgeville. He will be on stage
