Today, software buyers have a wide range of resources at their disposal. And the average buyer now uses an average of 5.2 different sources of
Marketing Automation tools are the bedrock of most marketing activity across a wide range of company sizes, types, and industries. In a recent TrustRadius survey,
Wouldn’t it be nice to know when your buyers will bring their colleagues into the software purchasing process? Or when they’re most likely to respond
The buyer’s journey and customer experience are trendy topics, and for good reason. Vendors want to fix their leaky sales funnels. They’re tightening up their
Why Customer Voice Matters There’s an interesting irony in business-to-business (B2B) marketing. I’ve built my career by taking software and technology to market, with Fortune
The 2019 B2B Buying Disconnect No, this isn’t some kind of lightbulb joke. What do today’s software buyers really look like? In short, there are
