Unleash your customer’s voice with user reviews.
Technology buyers are doing more independent research than ever before, and they are turning to their peers in record numbers — Demand Gen Report found that 84% of B2B buyers seek input from peers and existing users during the purchasing process. Vendors can play a critical role in connecting prospects with user insights, but gated references and polished case studies aren’t enough. User reviews on a trusted third-party site are the key to influencing the buyer’s journey while also earning buyer’s trust.
The Definitive Guide to B2B Reviews is a step-by-step playbook for establishing and executing a winning review program. Download this free guide today for best practices on:
- Setting the stage for a successful review program
- Establishing your presence on review sites
- Getting reviews and scaling your review base
- Responding publicly to reviews
- Sharing insights with your organization
- And more
“B2B is a tough beast. You’re not selling in one day, you’re selling over months. People have never done so much research, often times before they even reach out to you, and during that process they want to hear from real customers. To the extent you can provide that to them, you are going to build trust.”
– Bill Macaitis, former CMO of Slack & Zendesk