Activate the voice of your customers

95% of B2B buyers trust peer recommendations. In-depth product reviews represent the authentic peer feedback your prospects are searching for. TrustRadius gets your users on the record at scale, then publishes and distributes that content where it can have the greatest impact.

Review Management Program

Build a diverse inventory of trusted content and customer proof by getting your best brands on the record at scale. Led by our Customer Success Managers, we source a steady stream of in-depth reviews without taxing your customers or your team. To maximize your ROI, we work with you to understand where we can strategically introduce the voice of your customer into your marketing and sales channels with the least amount of friction.

  • Scale your reviews with acquisition campaigns, run on your behalf, that are optimized, unbiased and FTC compliant
  • Highlight the unique benefits of your products and services with custom review questions
  • Create a library of your best quotes, identified and organized with custom tags, that can be searched, sorted and filtered
  • Keep your reviews fresh and evolving over time with renewal campaigns
  • Source new references from promoters who are open to being advocates for your company

TrustQuotes for Web

Share your customer proof where it can have the biggest impact. By adding the credibility of third-party reviews to your own channels, our dynamic syndication widget allows you to stream content based on vertical, account, campaigns and more.

  • Create unique collections of tagged quotes that can be displayed in different locations
  • Display curated reviews based on recency, star rating or your own ranking
  • Customize your widgets to align with your brand’s unique look and feel
  • Embeddable on your homepage, product page, customer page, landing pages and more
  • Conversion lift ranges from 14% on PPC landing pages to 50% on demo request pages

TrustQuotes for Salesforce

Ensure your sales team has your best customer proof at their fingertips. Our integration increases productivity by seamlessly suggesting and serving up reviews right in Salesforce.

  • Create and tag a curated collection of relevant reviews and soundbites
  • Push approved quotes and reviews to your CRM so they are instantly available to reps
  • Quotes are dynamically suggested to sales reps based upon record information such as industry, company size, title, department, use cases and more
  • Full library of quotes is also searchable and sortable from within Salesforce
  • Copy and paste functionality makes it easy to add quotes and associated review information to emails
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New Research: The B2B Buying Disconnect

We surveyed 600 technology buyers and vendors to identify areas of alignment and disconnect in the B2B purchasing process. The results show that while the buyer’s journey has changed, vendors are not keeping up.


B2B buyers are looking for unbiased feedback from real users. While some are interested in self-directed access to reviews, other want a credible summary and overview of those opinions. Produced by our independent research team leveraging your reviews, these in-depth reports provide an expert take on your products.

  • Drive demand and enable sales with third-party reports that cover product features, strengths, applications and customer demographics
  • Support vertical and account-based campaigns with tailored reports that align with the way you sell
  • Requires a critical mass of at least 20 product reviews


Engage and convert active prospects in a trusted third-party community. Over 3 million professionals visit every year to evaluate technology products, with 90% of that audience reporting they are in a buying cycle. Stand out from the crowd with an enhanced public profile that features videos, downloads and custom CTAs.

  • Showcase your product with video uploads and top-performing marketing collateral
  • Drive qualified leads customizable CTAs and backlinks
  • Promote your calls to action across multiple pages

Are you new to TrustRadius? You can get started for free by claiming your product listing.